Sisters Launch Kindness: Get in the Habit Campaign


The Catholic Sisters of the Upper Mississippi River Valley, including the Dubuque Franciscans, are launching a new campaign this March to encourage people to be kind toward one another. The message – “Kindness: Get in the Habit” – was created to counter the continued divisiveness seen throughout the country.  It will be shared on billboards, in movie theater and TV ads, through social media posts and in Catholic school classrooms.

“We want to call attention to what we should be doing for each other,” said Sister Toni Harris, OP, Prioress of the Dominican Sisters of Sinsinawa. “We are to be feeding the hungry and welcoming the stranger. We are to be practicing compassion, as Jesus taught us. Simple acts of kindness can change the world, one person at a time. We need these actions right now especially.”

The campaign includes billboards to be displayed in six communities, from the Quad Cities to La Crosse, Wisconsin, including three locations in Dubuque and one in Kieler, Wisconsin. It features an image of a homeless person being handed a cup of coffee. The accompanying text says, “Kindness: Get in the Habit.”

Six similar images – all illustrating the kindness theme – will be featured both on social media sites and on the big screen–including Dubuque’s Mindframe and AMC movie theatres.

“The Gospel calls us to act with love and kindness.  When we act with kindness, it creates a ripple effect so what started with a single act, can spread outward to affect many more,” said Sister Cathy Katoski, OSF, President of the Dubuque Franciscan Sisters.

The campaign will run during the fourth annual National Catholic Sisters Week, March 8-14, 2017.

The Catholic Sisters of the Upper Mississippi River Valley represent 12 congregations whose collective mission is to spread the Gospel message in the 21st century. We are sent, as Jesus was sent, to do good works and meet the needs of the times. We are the Sisters of St. Francis-Clinton, Sisters of the Presentation of the Blessed Virgin Mary-Dubuque, Dominican Sisters of Sinsinawa, Sisters of Charity of the Blessed Virgin Mary, Franciscan Sisters of Perpetual Adoration, Benedictine Sisters of St. Mary Monastery-Rock Island, Sisters of Mercy-West Midwest Community, Congregation of the Humility of Mary, Sisters of St. Francis-Dubuque, Sisters of the Visitation, Our Lady of the Mississippi Abbey and the Carmelite Nuns. Find us on Facebook